IKEA Checkout Teardown

2020-07-31T04:29:37+00:00

IKEA Checkout Teardown

IKEA, the global furniture leader, owes its success to its unique approach to marketing and selling quality houseware. Ready-to-assemble furnishings and carefully planned store layout led IKEA to become a household name.

However, the recent shift towards online shopping pushed IKEA to go digital and build their own e-commerce store.

In this teardown, we’ll dissect IKEA’s checkout experience. Strap in as we go with the checkout flow to uncover IKEA’s online marketing/sales tactics. Let’s see how well they were able to adapt their Swedish ingenuity to the online retail world.

For the Win??

  • Nailed the visual hierarchy
  • Sticky product that follows you around
  • Compelling Add to Cart stage
  • Clarity and control
  • Secure checkout
  • No distractions

Facepalm??

  • Way too many form fields
  • Intimidating payment page
  • Unclear CTAs at late checkout stages
  • Inconsistencies in design

Share and Enjoy !

0Shares
0 0 0

Get stories to your email every month

>
在线国内自拍精品视频,99热只有精品,99久热精品免费观看