LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals.
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Facebook Ads Funnel is one of the most powerful, evergreen marketing strategies that will help generate new leads, increase ROI and grow your business. There’s no doubt that Facebook Ads are a powerhouse when it comes to generating both leads and sales. However, the chances of someone buying your product or service the first time they see your ad or engagewith your brand arequite slim.
A website Thank You page is full of untapped potential. It can help deliver useful content, improve your bounce rate and engagement, and even increase revenue with upsells. Unfortunately, its significance very often overlooked.
The rising acquisition costs make it harder to earn a profit. This leads to an ever-growing need to make more money off each sale – that is, increasing your average order value (AOV). Due to the high traffic and acquisition costs, relying solely on finding new customers to generate more sales isn’t going to cut it anymore. Rather than only trying to increase sales, focus on tactics that increase the amount your buyers spend on each transaction.
The e-commerce and online advertising landscape have become brutally competitive. And the competition is getting more intense, year after year. As a result, your business is facing two key challenges: CPC (cost-per-click) and acquisition costs are on the rise. In other words, the cost of generating traffic and winning new customers is higher than ever before. To run truly successful e-commerce PPC, it comes down to engineering both your frontend and backend for max profitability. And in this guide, I’ll show you exactly how to do it on the backend side.
PPC is still one of the most effective channels to drive online sales. Precision targeting, a huge audience, and the ability to test and improve fast can help you reach the right people when they’re ready to buy. However, e-commerce PPC is not about getting traffic and exposure. At the end of the day, it’s all about turning visitors into paying customers so you make the $$$. Yet, not every online store is able to turn a profit from online advertising.
Mastering your shipping logistics can be a serious challenge for any online merchant. And considering high shipping rates in Canada, there’s not much room for error. However, if done right your shipping strategy can be a powerful marketing opportunity. To give you a leg up on your competition, this guide will help you take full advantage of e-commerce logistics. You’ll learn how to keep shipping costs to a minimum and win more customers.
The holiday season is every store owner’s favourite time of the year. The holiday spirit gets everyone into a shopping frenzy, and with the right marketing strategy, you can win a big piece of that pie for yourself. But the competition is getting brutal, year after year with more competitors popping up everywhere. Every store wants to get in on the action. Furthermore, people are preconditioned to have high expectations. So, to truly make a killing this holiday season, you need to get extra creative because just offering discounts alone are becoming less effective and they cut straight through your margins. Set your e-commerce up for success and get inspired with 12 ingenious holiday marketing campaigns that work.
Your e-commerce online marketing strategy can make or break your business. Making sales and building a customer base can be very challenging when you're just starting out. Read this guide based on a real-life example of a successful e-comm digital marketing strategy and budget.
Learn how to choose the best payment processor for your e-commerce in Canada, depending on your business size and sales volume. In-depth guide with examples, comparisons, popular options and much more.